Showing posts with label science. Show all posts
Showing posts with label science. Show all posts

Monday, April 06, 2009

Asinine Ads or Cockamamy Commercials (You Choose)

Very, very early in the life of ZiggyBackRide, the staff here wrote about television advertisements that had us wondering for one reason or another. Now, a few years later*, a new crop of positively puzzling pitches has emerged.

1) Jergens Natural Glow - The voiceover in the commercial for this bronzing body cream asks the question, "With Jergens, who needs the sun?" Perhaps the fine folks over at Jergens are under the impression that the sun is merely nature's outdated tanning lamp and, if they are religious folks, proof of God's insistence that each of us must maintain a natural glow. As important as that glow is**, unless Jergens' exciting new product can prevent the instantaneous freezing of our planet and the resulting end of all life thereupon, I'm gonna stand by the idea that all of us still need the sun.

2) Hallmark Recordable Cards - Hallmark is advertising greeting cards that allow you to record a message. The commercial shows a family sitting around the table as the guest of honor opens a card from someone who couldn't make it. They are all quite moved as the voice of the card's sender lets the receiver know how special the receiver is and how badly the sender wishes she could be there. The Voiceover boils it all down for us, saying, that now we can "give the gift of voice." My question is this: Where are Hallmark's offices located that the people who work there have never heard of the telephone. The rest of us have been using it for decades to "give the gift of voice." The Hallmarkers really need to get out more!

* There have been plenty of other asinine ads/cockamamy commercials since the early posts, but our staff has been occupied with higher priorities.
** It is not important at all. In fact, glowing can generally be considered dangerous.