The Balls Of The Bell

America has a weight problem. The so-called "battle of the bulge," our nations struggle with the increasing occurrence of obesity is well-documented. I, myself, could stand to lose 5 or... 20 pounds. It's a serious issue, but things are changing. Schools are removing sugary sodas and fat-laden salty snacks from vending machines. MacDonald's is making "healthy" salads (I've heard they still have large amounts of fat in them... somehow, but still!). Salads. At MacDonald's. Inconceivable! Everyone is in on the fight.

Almost.

Taco Bell has recently unveiled a new advertising campaign that seems to fly in the face of efforts to help slim our collective waistline. What is the Bell's new approach? Fourth Meal. Fourth Meal! They are encouraging us to eat a fourth meal. According to the fine folks at Taco Bell, "After you've eaten breakfast, lunch, and dinner, it's time for the fourth meal. That's right, America! Drag your fat ass on over at 2 a.m. for a Crunchy Baja Gordita Supreme!"

I love Taco Bell, but aside from being nothing short of ballsy, I find this a little bit sinister. Is it just because you see things differently when you think outside the bun or is this part of some evil plan? They're like the wicked witch trying to make sure we are properly plump before she cooks us.

I'd strongly recommend leaving a trail of bread crumbs next time you go South of the Border.